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Women’s Fashion Trends for Spring 2010
As the global leader in wardrobe management, male image consulting, female image consultant, fashion makeovers, personal shopping, beauty tips and fashion advice, My Image Expert provides style and fashion trend reports that will keep your image fresh and your wardrobe current. This guide will help you understand and anticipate fashion trends as they occur in retail and the environment around you. When incorporating trends into your wardrobe it is important to make worthwhile purchases that will flatter your personality and lifestyle. Select one of the following themes or styles to revive your clothing options. Make sure your selection will accommodate the items you currently own and flatter your assets. This trend report is for the upcoming spring 2010 season. Most retail stores begin to stock spring fashion towards the beginning of January. This will give you some time to consider what kind of look you want to create for your self-image.

Sportswear: For Spring 2010 women’s sport wear takes a new identity by transforming casual, sporty styles into chic, fashionable trends. This themed is inspired by the fast paced lifestyle of urban and city living but also celebrates the all-American girl. The demand for comfort and style has been a timeless necessity for women worldwide. This themed is based around classic garments that combine sporty silhouettes with luxurious fabrics. Designers like Tommy Hilfiger, Donna Karen and Ralph Lauren embodied the “All American” look; a spring 2010 theme inspired by the current economic climate. The result is wearable runway fashion with a patriotic influence that includes jumpers, overalls, jogging pants, cotton blazers and over-sized cardigans.
 
 
Fabrics begin to take on a casual and relaxed look with the use of soft cottons, luxurious silk, and mixed fiber combinations. The style is slouchy while accenting specific necklines and waistlines. The “All American” theme celebrates the basic foundations found in American trade and society including farmers, cowboys and football. While these styles are categorized by sportswear; you won’t find women wearing these garments to the gym any time soon! Functional sportswear can be worn as every-day casual clothing. These particular spring styles are great for weekend wear, casual business attire or a night out on the town.

Ready to Wear: RTW for spring 2010 includes futuristic bright prints and techno-colored patterns inspired by the 80’s prom. The “All American” theme is also translated into ready to wear styles. The RTW market particularly caters to 18-35 year old woman. Statistically speaking, women in their late 20’s and early 30’s spend the most amount of money on clothing. Therefore, RTW garments are designed directly targeting this specific demographic group and every American girl in her late 20’s or early 30’s had a high school Prom or sweet 16. The 80’s American prom theme can be found in many designers ready to wear collections including BCBG Max Azria and Narcisco Rodriguez.
 
 
To contradict the dark and bright colors, other RTW designers debuted flirty neutrals and subtle pastels in the shades of pink, sky blue and lemon. Instead of slouchy and abstract silhouettes the pastels collections featured feminine shapes and sharp edges. This trend was also influenced by the 80’s Americana theme but focused more on a grown up perspective. Asymmetrical elements found their way back onto the runway while hemlines were accented with angles or cropped with a bubbling or tulip effect. Designers like Jonathon Saunders, Burberry and Luella flaunted their high fashion, pastel collections down the runways of New York and London where it was considered a breath of fresh air. These particular designers offer contemporary clothes that are appropriate for business professionals or an evening out on the town. Pastel colors can easily be complimented with a light tan, beige or white blazer.
 
 
Spring Fling: Every year seasonal trends are focused around one particular body feature. This season the focus fell firmly on the legs. Every designer featured shorts in their runway collection for spring 2010. Skirts will take the backseat while the legs are featured in all different styles of shorts. A consistent theme is high-wasted and chino shorts. Rolled up slouchy styles and trouser shorts will also be “must have” items for the warmer seasons. These trendy styles combine influences that can be traced back to the American “Pin-up Girl” look. Designers also used the all American Surfer girl as a mode of inspirational in spring short styles. So basically there are two different moods going on; high-wasted retro and slouchy relaxed casual. Designers like Margaret Howell, Top Shop and Mathew Williamson captured this theme effortlessly in the below runway photos.
 
 
Fashion forward: Spring 2010 introduced a lot of interesting and bold statements. Fashion forward trends include asymmetrical styles with uneven hem points, translucent fabrics and exaggerated shoulders. Romance is an underlying theme for spring with a modern twist of sexiness. Puff hem dresses, cut out details and oversized shoulder accents are just a few style details that make the romance them a bit edgy and fashion forward. Layers of translucent fabrics and chiffon were constructed in chic silhouettes with undergarments peeking through from beneath. This is another 80’s them inspired by American performers and artists. Madonna’s clothing in the 80’s can be considered an inspiration for many of these deconstructed looks. She was the innovator that made undergarments fashionable to wear as everyday clothing. Designers like Luella, Burberry and Christopher Kane sent layered lightweight collections down the runways in Paris and New York.
 
 
Trend Notes for 2010: The boyfriend blazer which is a signature oversized and longer style is replaced by cropped tailored jackets with shoulder pads and comfortable cotton fabrics. Jogging pants are transformed from casual gym attire into everyday apparel with pegged legs and gathered bottoms to accommodate high heels. Leggings begin to replace pants by offering opaque fabrics equipped with printed and woven designs. Spring jackets become fitted biker-styles with rolled sleeves and subtle hardware. Blouses are transformed into light-weight silks and chiffons for draping effect and replace the fitted tailored tops that we saw last spring. Spring 2010 jeans illustrate a deconstructed theme that supports holes, tears, rips and abrasions. Many American designers promoted a continuous theme of cowboy rebel taking us back the bare basics of fashion. This helped to revive worn in denim styles, cropped pants, overalls and comfort clothing.

Design details include contrasting zippers, bright buttons, contrasting zipper tapes, bright stitching, adverse fabrics and mixing of fabrics. Slouchy, light-weight and draping designs replace form fitting details like darts, princess seams and rouging. While a lot of design influence is based around the odd and uncomfortable mixture of fibers and color; there is an underlying theme of comfort. Design details are bold while the styling details are relaxed. Designers approach to 2010 is a direct result of the current economic mood. Designers had one thing in common for their spring 2010 preview runway shows; Americana! Inspiration was derived the all the things that make America great like football, cowboys, farmers, proms and sweet 16 parties.

If you are going to incorporate trendy clothing into your current wardrobe make sure you invest in the right items. Avoid anything too loud and obnoxious and go for more subtle or pastel trends. Make sure you have the right accessories to accommodate your selections. If you are difficulty finding a trend that best suits your body structure and needs, you may want to seek the help of a personal stylist.
 
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