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How to Create a Powerful Personal Brand
How do you determine whether you need a wardrobe consultant to help create your personal brand? Do you struggle with identifying your personal image as it relates to your wardrobe and appearance? Do spend money on clothing items only to find out that they don’t relay the message you want to send others about your personal or professional appearance? What about your personal brand, are you sending the right message about your capabilities and credibility? If any of these scenarios describe your view about your wardrobe or image, then chances are you should seek the help of a professional wardrobe consultant or image consultant.  Seeking the help of a wardrobe or image consultant will help you create a brand that reflects your personal and/or professional goals and will prove to be a valuable tool when marketing yourself towards all the events in your life.

Many individuals fail to consider how their image or appearance directly effects a situation, meeting or outward and self perception. It's easy to neglect your personal brand when you don’t feel the need to establish yourself as a credible source or get stuck with the mundane daily activities in your life. Think of your personal brand as your individual packaging. Your image and appearance is what makes up the packaging to your personal brand.  What do you want to say about yourself, your views, personality and your goals? Is your image or personal brand outdated?  Your appearance is made up of your physical representation and outward projections that includes grooming, clothing and body language.  Is your wardrobe or hairstyle outdated?  How do you know whether you are sending the right message about your personal brand?  Many people wonder how they can create a successful image that falls in line with their personal brand.

If you haven’t gone shopping in a while or have neglected to change your hairstyle in the last 5 years, you may need to hire a personal image consultant to help you update your look so that you remain relevant.  Many image consultants provide head to toe services which includes men’s makeovers and women’s makeovers.  This helps when deciding how to find an appropriate hair cut and color that will flatter your facial features and skin tones. Keep in mind, your face is the first thing people notice about you so keeping an updated hairstyle is crucial to creating a current style. An image consultant can also provide you with valuable tips for grooming and maintaining a clean and polished look.  When is the last time you discussed your grooming habits with someone? Well, be sure to consider this when developing a polished look as your grooming habits are equally important as your way of dress!

A wardrobe consultant can help you create an attractive way to dress that is complimenting to your body structure and weight placement.  In many cases, an objective opinion is what people need in order to incorporate change and break habits.  Change can sometimes be uncomfortable but a wardrobe consultant will guide and provide you with the tools necessary to step outside your comfort zone just enough to incorporate change and improve your personal appearance or self brand.  How do you know what looks good on you? Who decides?  Most people can dress themselves but how do you upgrade your personal image?  It’s not easy to break habits and changing your way of dress can be uncomfortable at first.  However, when you don’t change, your image can quickly become outdated. 

The world of beauty and fashion can be a very confusing and overwhelming place to navigate. To your advantage, professionals who cater specifically to providing personal styling and branding services that can help you with this huge undertaking. Knowing what clothing to wear to compliment your body shape, and what accessories you should wear to complete your look, can be a daunting task. Understanding what makeup colors compliment your skin tone and which hair styles highlight your best facial features can take a great deal of time and practice, and many may never completely master this. All these outward projections influence how people perceive you and react to you.  Colors alone have a proven scientific and emotional impact on people’s moods and thoughts.  Think about how this will impact your thought process when you look into a mirror or are faced with wearing a specific color all day.  Think about how color impacts those around you as well, including small children, co-workers, your boss or a significant other.

Color is a powerful communication tool used by artists, psychologists and religious figures just to name a few; color plays a key role in every industry.  Just think about the last power point presentation you made at work or the last email you sent where you highlighted an important fact.  When considering your personal brand, think about the message you want to portray to others around you.  What types of feelings or moods do you want to inspire in other people?  Color is an integral part of self branding; knowing how to use color appropriately to communicate will help to develop the mood and underlying tones of your self-brand and personality.  Color, when used in fashion and your wardrobe selections, will play an integral role in communicating your capabilities and insecurities. So, let’s take a look at the implications of primary colors and how they are used in certain situations. 

Many people assume red to be a powerful color and while that is relatively true, it is important to understand the psychological implications that makes red a powerful color.  When branding yourself, it is important not just to consider your wardrobe, but the colors found in your wardrobe. Red is the color of both love and hate which can be confusing. So how do you decide whether to wear red or to not wear red? Below are some instances in which red is used or associated with which may help to determine whether red is an appropriate color for you:

•    To alert people when there is danger
•    When stocks fall below value
•    Used to define something below zero value
•    The color or love
•    The color associated with the Republican party
•    The color perceived to make people hungry
•    The color of aggression
•    Proven to raise people’s heart rate

In fashion, red is a color that stands out, however, it can make your body look larger. So while it may be better to go with a red tone like burgundy or merlot, it is best utilized by someone with a petite stature. Since red is an aggressive color, our wardrobe consultants do not recommend wearing it to a job interview or professional meeting.  It is also best to avoid red when negotiating.

GREEN: The color green is frequently misunderstood and has many implications.  Monsters, fairies and dragons are all green, however, they are also fictional characters found in cartoons that wind up being “good” as opposed to “bad”.  Below are some other associations related to the color green.

•    The color of growing love
•    In Medieval times, light green clothing was reserved for women who were not yet married
•    Used to describe unripe fruit, which can be associated with immaturity
•    Associated with nature and clean energy which relates to biology and can be viewed as new growth
•    The color of money
•    Signifies strength and stability

Obviously green is the color of American currency and a nickname used for money. When used in fashion or image, it is better to use green to brand a corporate identity rather than oneself. When an individual wears green, it can suggest that you are “wet behind the ears” or inexperienced.  It can also be considered bad luck to wear green which will affect how much green you actually make.  When branding a company, green has a more positive effect that provides stability and nobility.

BLUE: Like red, blue is a very emotional color, as it can be associated with feelings of sadness or depression. However, it is often preferred by men in the workplace. Studies claim that blue increases productivity.  If you are the boss, wearing blue may be beneficial to increase work flow. Blue is the most common and traditional color in the working community.  Most men own several blue suits and it was the uniform color or most cavalries in the 17th century.  Amazing how even today, it is still a popular wardrobe and fashion color in the working cavalries of America.

Blue is considered a calming color because it is the color of the sea and sky.  Most people associate this with tranquility which is why it is considered a calming color. When wearing blue to create your personal brand or professional image consider this:  Blue says that you are calm and collected.  It makes people feel like they can trust you and is commonly used in situations where diplomacy is required.  It is a great color for negotiating.  Our wardrobe consultants all agree that wearing blue when creating your self-brand implies trust, integrity and authority.

When creating you professional image or personal brand, you must consider the packaging that goes into your product.  Your Product is YOU!  An image consultant or wardrobe consultant will help you translate the message you want to send about your self-brand into a visual representation of your exterior.  This again is considered your personal packaging.  The clothes you wear, your way of dress, personal style, grooming habits and the colors you wear all effect how people perceive you.  When you have an expert, their view is unbiased and thus will help create the association between mind and body!









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